The Keys Deep Lifestyle

The Keys lifestyle is known for having a unique balance of relaxation and sport. You can just as easily spend a day leisurely fishing or competing in a big tournament. You can lounge on the sand bar or go diving in shipwrecks. You can watch the sunset while enjoying a Rum Runner or kick off the morning on the paddleball courts.

This exciting yet relaxing atmosphere is exactly what drew the Lorenzo family to the Keys and to acquiring the well-known Keys Deep brand. Battling stage 4 cancer since 2013, local realtor Carlos Lorenzo wanted to dig deeper roots in the community while creating a family business legacy, and Keys Deep was the perfect fit. Carlos acquired Keys Deep a year ago and has transformed it into a vibrant hub of unique offerings that truly embody the spirit of our stunning locale.

Among the highlights is the brand-new pickleball section, making Keys Deep the first and only store in the area to provide a comprehensive range of quality pickleball paddles and accessories. As pickleball continues to gain popularity as the fastest-growing sport in America, Keys Deep is at the forefront of this exciting trend!

The store boasts an impressive lineup of top pickleball brands like Selkirk, Diadem, Engage, and more. The friendly and knowledgeable staff will help you find the perfect paddle tailored to your playing style and needs. Customers can even test out paddles on the store’s Dinkmaster Wall. This new year also brings the addition of Bruce Wiggins as General Manager, the former Coastal Angle Magazine rep for the Florida Keys. The new position merges Bruce’s extensive business experience with his love for fishing and pickleball.

The apparel side of Keys Deep continues to thrive, showcasing exclusive collections that reflect the essence of the Keys. A standout is the Saltwater Boys collection for young adventurers from infants to teenagers. The Marshwear Collection, known for its stylish and soft materials, is a favorite among men, women, and backcountry guides alike.

Each performance shirt is skillfully crafted just up the road in South Florida. Collaborations with local artists, like Pasta Pantaleo and local fishing captain Sam Milazzo—who is also a local fishing captain—add to the uniqueness of the offerings. Sam Milazzo’s collection includes a charitable collaboration that benefits Captain Kiki, a local fishing captain who is battling pancreatic cancer.

This commitment to community and giving back is at the heart of Keys Deep Apparel. Carlos Lorenzo shares about another charitable collaboration, “One of the most rewarding custom projects of the year was creating shirts for Sebastian Strong, a foundation for children’s cancer, as they kayaked from Key Largo to Key West wearing our shirts.”

These causes remain close to Carlos’ heart. Over the past two years, he has been receiving immunotherapy treatment using Opdivo + Yervoy, an innovative treatment approach that has significantly improved his quality of life. This remarkable medical advancement harnesses the power of the body’s own immune system to combat cancer instead of directly attacking cancer cells like chemotherapy.

“While everyone’s medical journey is unique, I’m grateful for the progress in cancer treatment technologies like immunotherapy. It represents hope and a more personalized approach to fighting cancer.”

Knowing the value of a personalized approach, Carlos applies it to all areas of his life, from family to his real estate business to Keys Deep. It is also what he receives from the Keys community itself, which is why he molds the Keys Deep lifestyle after it.

Shop online at KeysDeep.com with free shipping or in-store at 81650 Overseas Hwy, Islamorada, FL 33036. Stay tuned for upcoming pickleball tournaments, leagues, clinics, social gatherings, and exercise physiology classes, such as “Pickleball and Pilates.”