Allan Pope, the founder of Keys Life Magazine, along with his wife Michelle, are not only each small business owners but also active members in our community, engaging in various community initiatives and charitable causes, doing their best to leave a positive impact on the island they call home. In today’s digital age, where online advertisements saturate screens and emails get lost in inboxes, the direct mail platform that Keys Life Magazine offers is a refreshing alternative.
One of the most compelling reasons to choose Keys Life Magazine over other forms of direct mail advertising is cost-effectiveness. For example, the cost of postage alone for sending a postcard to local homes and businesses just in Key Largo and Tavernier can amount to a staggering $2,589.44. Keys Life Magazine distributes over 26,000 magazines every month, covering from Florida City to Bahia Honda.
What sets Keys Life Magazine apart is our direct mail approach, ensuring that a copy of the magazine is delivered to every home, business, and PO Box between Ocean Reef and Long Key. This wide distribution network offers advertisers unparalleled reach and exposure to their target audience. In total Keys Life Magazine mails over 17,000 copies and places an additional 9,000 copies of the magazine in high traffic magazine rack locations.
Direct mail marketing has remained the top performer among all other marketing channels with an impressive engagement rate of 96%, dwarfing the mere 3% click-through-rate of email campaigns.
Direct mail marketing is more cost-effective and efficient than social media for reaching a larger audience because it allows for precise targeting leading to 92% of direct mail recipients engaging in online activities, with 87% making subsequent online purchases.
With flexible advertising options starting as low as $125 per month, businesses can tailor their marketing efforts to suit their budget and goals. This inclusivity reflects Allan and Michelle’s belief in supporting local businesses and fostering economic opportunities for all.
Contact us today to learn more about how we can help you get your message out to the masses. Sales@KeysLifeMagazine.com / 305-453-6674
