Deeply Personal – Keys Deep
For Carlos Lorenzo, the Keys lifestyle isn't just personal—it's deeply personal. As a cancer patient, he embraces everything the Florida Keys offers: crystal-clear waters, tight-knit community, and unhurried pace. It’s…
Tackle the Elements – Ti Tackle
Mark Berta has spent his life on the water in the Keys, and if there's one thing he's seen time and time again, it's the rusted pliers, frozen tools, and…
Here Comes the Cavalry – SERVPRO
The Florida Keys have always prided themselves on their small-town charm and local businesses. From family-owned restaurants serving the catch of the day to dive shops run by third-generation locals,…
Trading Passports For Keys
For years, Alfredo Gimenez and Gaston Beck collected passport stamps like souvenirs, their careers and wanderlust taking them around the world. They thrived on exploration and freedom until they discovered…
The Next Big Kahuna?
When Christi Allen Franchini and Michelle Pope were nominated for this year's Big Kahuna Challenge—a spirited fundraising competition to benefit The Good Health Clinic—they knew exactly what they were getting…
Paradise From All Perspectives – Shane Wilson
The steady hum of the small aircraft engine fills the cabin as Shane Wilson banks gently to the left, revealing the stunning island chain below. From this altitude, the Keys…
25th Annual Take Stock in Children Backcountry Challenge
A Quarter Century of Changing Lives Through Fishing Will you be part of the milestone 25th year? The Key Largo Rotary is casting a wide net for sponsors and participants…
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